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What the best college athletic programs of 2050 will do differently

Dr. Marissa Nichols | TED.com Editor's Pick | TEDxFolsom

The Idea

Developing the human and winning on the scoreboard aren't separate. They're interconnected.
When we invest in the people behind the performance, we unlock stronger, sustainable outcomes.

Three Solutions:

Redefine the scoreboard

Expand what we measure beyond win-loss

Fund what drives performance

Reallocate dollars to fund talent development

Develop the whole athlete

Coach the player and the person
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